New functionality of “Isoflavones (as tectorigenins) derived from pueraria flowers” was reported – “enhances the breakdown of fat from daily physical activity”.
Toyo Shinyaku Co., Ltd. (Head Office: Fukuoka City, Fukuoka Prefecture; Headquarters: Tosu City, Saga Prefecture; President: Toshimitsu Hattori) has submitted a notification of “Kuzu-no-hana Tablet LM (Kuzu flower tablet LM)” for Foods with Function Claims with “Isoflavones (as tectorigenins) derived from pueraria flowers” as a functional ingredient, with the indication “enhances the breakdown of fat from daily physical activity”. “Kuzu no Hana Tablet LM” was filed and released to the public on January 12th, 2024.
Foods with functional claims that contain isoflavones (as tectorigenins) derived from pueraria flowers as a functional ingredient have been claimed to “help obese people reduce their body weight, abdominal fat (visceral fat and subcutaneous fat), and waist circumference,” and to “increase energy consumption (calorie expenditure) during daily activities and exercise (about 3.5 meters),” respectively. (as of January 12th, 2024), there have been more than 150 notifications of labeling that claim to “help reduce body weight, abdominal fat (visceral and subcutaneous fat) and waist circumference”, “increase energy consumption (calorie expenditure) during daily activities and exercise (about 3.5 meters)”, and “increase fat burning during daily physical activity”.
We have prepared a systematic review (SR) based on human study data conducted by our company and submitted a new health claim for isoflavones (as tectorigenins) derived from pueraria flowers, stating that it has the function of “enhancing the breakdown of fat from daily physical activity”. Isoflavones (as tectorigenins) derived from pueraria flowers will enable a new “lipolysis” claim.
Notification details
Product Name : Kuzu-no-Hana Tablet LM
Notification No. : I933
Functional Ingredient : Isoflavones (as tectorigenins) derived from pueraria flowers
Submitted Claim: This product contains isoflavones (as tectorigenins) derived from pueraria flowers. It has been reported that isoflavones (as tectorigenins) derived from pueraria flowers have the function of increasing the breakdown of fat from daily physical activity.
Recommended daily intake : 4 capsules (Isoflavones (as tectorigenins) derived from pueraria flowers: 35 mg)
About Isoflavones (as tectorigenins) derived from pueraria flowers Isoflavones (as tectorigenins) derived from pueraria flowers is a characteristic ingredient of “Pueraria flower extract”, a proprietary material obtained by hot water extraction of the flower parts of kudzu (Pueraria lobata subsp. thomsonii), which belongs to the genus Kudzu (Fabaceae). “Pueraria flower extract” is rich in tectorigenins, a characteristic isoflavone. In March 2016, “Pueraria flower extract” was approved as a Food for Specified Health Uses (FOSHU), the first such product in Japan to be labeled as “suitable for people who are concerned about belly fat, abdominal circumference, and waist size”. TOYO SHINYAKU has been working on these research results. Based on these research results, TOYO SHINYAKU has also developed products of Foods with Functional Claims containing isoflavones (as tectorigenins) derived from pueraria flowers as a functionally active ingredient, and has submitted a cumulative total of over 150 applications (as of January 12th, 2024). Isoflavones (as tectorigenins) derived from pueraria flowers has excellent formulation properties, such as water solubility and heat stability, and can be applied to various food forms, including tablets, soft capsules, green juice, smoothies, and bottled drinks.
What is the system of “Foods with Functional Claims”? Until March 2015, the ability to display functionality in food labeling was limited to Food for Specified Health Uses (FOSHU) approved by the government and Food with Nutrient Function Claims (FNFC) that conform to standards and criteria specified by the government. These systems remain in place today. In addition to these categories, a new type of food with health claims, called Foods with Function Claims, was introduced in April 2015. Food business operators* can make function claims on food labels when they submit to the Secretary-General of the Consumer Affairs Agency the necessary information including scientific evidence on food safety and effectiveness in accordance with the rules prescribed by the law before marketing the product. *Food business operator refers to food importers, food manufacturers, food producers and food retailers.
TOYO SHINYAKU will continue to research and develop functional ingredients such as isoflavones (as tectorigenins) derived from pueraria flowers, and as an ODEM (ODM & OEM) manufacturer of health foods and cosmetics, contribute to improving the quality of life (QOL) of as many people as possible.